Puremila is a multi-brand beauty and personal care retailer in the Philippines, operated by Aura Cosmetics and Dermaceuticals Inc. Puremila brings together products for everyday routines and more specialised needs—helping customers find options that suit their needs, routines, and budgets.
Puremila’s shared story unfolds through the distinct identities of Laskura, Myunghwa and PTNC Derma.
The Meaning Behind the Name
Puremila is a name created by combining “Pure,” which evokes purity, with “Mila,” a soft, melodic sound that conveys elegance and warmth.
“Pure” reflects the clarity and care we bring to selecting and presenting products. “Mila” adds a welcoming, personal touch, expressing our consideration for each person’s self-care journey.
Puremila aspires to become a trusted beauty destination where everyone can discover an approach to care that feels right for them.
Brand Spirit
Puremila believes in thoughtfully chosen care, beginning with an understanding of what customers are looking for. We aim to offer a professional, accessible shopping experience, with a variety of products and price points that allow customers to choose according to their priorities.
Quality, practical value and clear information guide the way we develop our selection. Each product has a place in a care journey that matters to the person choosing it.
One Shared Story, Distinct Brand Identities
Puremila brings brands together within the customer’s self-care journey.
Laskura offers variety and an approachable approach to everyday care. Myunghwa brings refinement to skincare. PTNC Derma focuses on specialised care.
Each brand retains its own identity while sharing a desire to help customers care for themselves. Puremila connects these values in one destination, while making room for new brands and experiences in the future.
The Puremila Story
A skincare step before the day begins, a few moments of body care in the evening, or extra attention to your hair—each routine starts with the wish to do something good for yourself. Some needs are simple and familiar; at other times, your skin may call for closer attention and more focused care.
Puremila was created to bring these needs together in one destination. Here, brands and product ranges come together to help customers explore different approaches to care, from daily essentials to more specialised options.
Our journey began with Laskura, the first brand in the Puremila portfolio, offering face, body and hair care alongside beauty supplements. Myunghwa followed with a refined skincare experience inspired by radiance and timeless beauty. PTNC Derma then extended the journey into specialised care, focusing on individual skin concerns.
Each brand has its own identity. What Puremila seeks to create is a connection between those identities and the lives of the people who use them: understanding what you are looking for, helping you recognise the value of each product range, and giving you a clearer basis for your choices.
We believe a meaningful care experience can begin with one small product, chosen to suit your needs and budget. That is why Puremila aims to offer a varied selection at different price points, allowing everyone to build a routine in their own way.
As we grow, Puremila will continue to bring together more brands and product ranges. This growth will remain grounded in what has mattered to us from the beginning: attention to quality, clarity of information and care in every part of the experience.
We hope Puremila becomes a place you return to whenever you want to care for yourself—to discover something new, better understand your options and give yourself the attention you deserve.
Brand Message: Puremila — Your Destination for Beauty & Confidence.
Laskura — Everyday Care That Fits Naturally Into Your Life
Brand Meaning and Spirit
Laskura is the founding brand in the company’s portfolio, defined by variety and practicality in personal care. Its spirit is reflected in products that accompany a range of needs, from skin and body care to hair care and beauty supplements.
For Laskura, self-care is an ongoing expression of attention to yourself. The brand aims to feel approachable, helping customers begin with what they need and build routines that fit their lives.
The Laskura Story
Self-care takes shape through small habits repeated each day: a skincare step, attention to your body, or time spent caring for your hair. Laskura’s story is rooted in these familiar needs.
As the first brand in the company’s portfolio, Laskura marks the beginning of our journey to bring beauty products to customers. Through face, body and hair care, as well as beauty supplements, the brand offers different starting points based on what matters to each person.
From day and night brightening body creams and the Luminus range for uneven skin tone to Stem Cell Recovery Extra, hair care, enzyme supplements and Collagenic, each range has its own role. This variety is central to Laskura’s identity: being present in different moments of care and supporting different personal priorities.
Laskura aims to make self-care a natural part of everyday life. Customers can begin with one product they need, then gradually develop their own routine. The value of that care grows through regular use, consistency and individual experience.
Within Puremila, Laskura offers a familiar starting point for this journey—with a varied selection, a practical approach and a close connection to everyday life.
Brand Message: Laskura — Care Begins with the Little Things, Every Day.
Myunghwa — Radiance Nurtured Through Every Step of Care
The Meaning Behind the Name and the Brand Spirit
Myunghwa draws inspiration from Korean language and culture, evoking elegance, radiance and timeless beauty.
“Myung” represents light and luminosity. “Hwa” evokes a flower in bloom, together with grace and splendour.
The lotus symbol extends this meaning through its associations with purity, grace and vitality. Together, the name and symbol express the spirit of Myunghwa: caring for the skin through thoughtful skincare steps, allowing radiance to become part of the everyday care experience.
The Myunghwa Story
Some beauty moments begin when you slow down, make time for your skin and appreciate the care you are giving yourself. Myunghwa was developed to bring refinement to these moments.
Inspired by Korean language and culture, Myunghwa expresses the idea of radiant beauty in full bloom—graceful and enduring. The lotus in its brand identity evokes elegance and vitality, serving as a reminder of beauty nurtured through consistent attention.
This spirit continues through its skincare ranges. From B5 Derma Repair Ampoule and Daily Defense UV sunscreen to the Lumi collection of toner, serum and moisturiser, Myunghwa offers choices for different steps of a skincare routine. Each step provides a small moment to care for your skin and maintain a habit of looking after yourself.
Myunghwa values harmony between the skincare experience and the way it makes people feel. Its elegant visual identity, attention to detail and lotus-inspired character shape a brand that is soft, refined and drawn to timeless beauty.
At Puremila, Myunghwa creates a space for those who value their daily skincare ritual. Here, radiance is connected to the pleasure of being cared for and the confidence to express beauty in your own way.
Brand Message: Myunghwa — Nurturing Radiance, Every Day.
PTNC Derma — Specialised Care Begins With Understanding Your Skin
The Meaning Behind the Name and the Brand Spirit
PTNC stands for “Phyto Treatment & Nano Clinic,” reflecting an approach that brings together botanical inspiration, advanced care, technology and professional expertise.
“Derma” refers to the field of dermatology, highlighting the brand’s focus on the skin.
PTNC Derma is defined by focus and attention to detail in specialised care. The brand aims to understand individual skin concerns and develop purposeful options supported by specific product information and clear usage instructions.
The PTNC Derma Story
Every skin has needs that deserve individual attention. When a specific concern arises, the search for a product often comes with a desire to understand more: What does my skin need? Where should I begin? How should I care for it at this stage?
PTNC Derma was created with a focus on specialised dermocosmetic care, placing these questions at the centre of its approach. The brand believes in focused skincare, where each product has a role and each step serves a clear purpose.
For PTNC Derma, specialised care begins with attention to a person’s skin condition and the context of their routine. A product choice should be considered within the full regimen, from its intended use to the guidance needed to use it appropriately. For more advanced needs, suitable advice helps people better understand their approach to care.
The brand values patience and consistency throughout the skincare journey. Understanding products, following directions and observing your experience help build an informed routine, while making it easier to recognise when adjustments or additional professional support may be needed.
Within the Puremila portfolio, PTNC Derma brings a focused perspective to specialised needs. Alongside Laskura and Myunghwa, it helps complete a journey that extends from everyday care to more advanced routines, with attention to the skin at every stage.
Brand Message: PTNC Derma — Understanding Your Skin. Specialised Care.
Manufacturing & Quality Assurance
Every product within the Puremila portfolio is produced, filled, and packaged under strict hygiene and quality-control workflows—from precision bottle filling and inspection lines to high-speed packaging press standards.
Corporate & Retail Operations
- Brand Name: Puremila
- Operating Company: Aura Cosmetics and Dermaceuticals Inc.
- Business Scope: Distribution and retail of beauty, skincare, body care and hair care products, as well as beauty supplements.
- Address: Bangoy Street, Barangay 34-D (Pob.), Davao City, Davao del Sur, Philippines, 8000.